Feature Your Brand's Growth
Archived footage is more than just a record of the past. We use it as a resource to highlight your brand's growth and evolution. You can revisit footage to feature major company milestones, showcase longtime employees and their career achievements, or reflect on key memorable moments to provide a unique perspective on your brand's journey. These visuals resonate deeply with audiences, creating authenticity and depth in your campaigns. We carefully review past projects to uncover these valuable memories, ensuring they align with your current messaging while celebrating your brand's history. Whether for a marketing campaign, social media, or internal storytelling, archived footage allows you to repurpose content creatively and cost-effectively. Using what you've previously filmed can help you turn yesterday's project into today's marketing success.
New Content Ideas
Old footage can offer new ways to connect with audiences while bringing life to recycled content. There are endless opportunities to reimagine footage for many different purposes. Here are a few ideas we've used in the past:
Fast Turn-Around for Social Media
We know social media can feel overwhelming, and often, it takes work to turn around quick, meaningful content. Instead of constantly filming for new posts, we use existing videos to meet the demands of different platforms. For example, say the original recording has 6 minutes of film. This recording has the potential to be turned into social breakouts, which can range anywhere from 20 seconds to a minute, which means you can produce at least five new videos from the original film. We know the value of social edits, so we always advise our clients to transform previous projects into LinkedIn clips or Instagram reels to get the most out of their footage. Short clips from older footage can also be repurposed in many other ways, such as incorporating motion graphics, producing fresh photography stills, or piecing together new narratives with captions. Reviewing your archives will save you time and money and allow you to quickly meet posting deadlines, especially if the footage you need is already captured. This approach keeps your social media content consistent and engaging while maximizing the value of your existing production work.
While On-Set, Always Think Ahead
We have created strong campaigns from files that have lived in our archives for years. Your footage will always hold value; there isn't an expiration date. We selectively and intentionally film as much as possible during initial shoots without overdoing it. While on set, our goal is to collect every detail of your brand, even those that may not seem immediately necessary. Small inspirational moments, like a quick glimpse of a location, product, or team member, are opportunities we look for because these shots have the potential to be helpful while preparing for future campaigns. During your next shoot, keep this method in mind. The potential for recycling content in the future relies on what you capture on set.
Expanding Potential
Creating a long-term strategy for your video content can expand the potential of every production. We recommend maintaining an organized archive of your project files, allowing you to revisit and repurpose footage whenever you need it. We rely on project organization to find original footage and transform it into fresh, engaging content that aligns with new messaging or evolving goals.
Along with services direct-to-client, we have formed great relationships with other creative agencies and PR firms to work on their behalf. These experiences allow us to deliver consistent quality from start to finish.
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