Concierge Fitness

Our longtime client, The Lab has carved out a niche service that helps people improve their health and fitness. With a growing body of isolated workers in many fields, industries are transforming their work plans to accommodate consumers remotely. The Lab is ahead of its time by focusing on the individual as its primary business model. They consider all their specific goals, needs, and limits from the start to direct them to a particular coach. To connect each coach to the public, we set out on a branded video campaign that offered a glimpse into their psychologies as trainers.

We produced each trainer's "profile" video, focusing on a theme centered around relatability and human connection. The product culminated with strategic stylistic approaches like macro shots and black-and-white color treatments to emphasize emotion throughout each branded video. This approach allows the audience to connect with each trainer while their voiceover takes you through their story.