Legendary sound engineers John Senior and Bill Mauchly sit down with Arturia Sound to talk about their collaboration on the sq-80 V.
Arturia is a pioneering electronic music company specializing in creating digital representations of classic and modern hardware for musicians around the globe. We teamed up with local DP Collin Welch to produce a timeless story surrounding musical innovation, raw talent, and vision for the future of sound. We spent the day with industry legends John Mauchly and Bill Senior, original creators from Ensoniq responsible for many of the synth sounds we know today. The mission was to explore their insight and history creating the legendary sq-80. With great collaboration, we filmed and edited the video here in the Philadelphia area and Arturia's creative team added the motion design in France after delivery.
"I don't know that I would’ve thought that here we would be, decades later, with a virtual emulation of a product that we designed, doing things that we never really considered that it could do."
Arturia's new keyboard, the sq-80 V, is a digitally reimagined version of Bill and John's work over three decades ago. The video is showcased on Arturia's website, Youtube, and social media and has stacked up over 75K views from fans and music heads worldwide.