Hey DC

In collaboration with Waldinger Creative, a branded content company based in DC, we produced an advertising campaign for Capital Caring Health, one of the nation's leading palliative care providers. We delivered three 30-second interview-style TV commercials, two radio commercials, and studio photography assets for print and large-scale advertisements. 

During the project's research phase, Capital Caring Health identified that black citizens living and working in the Washington Metropolitan Area have one of the lowest hospice rates in the country. Considering this, we sought to produce a comprehensive campaign for television, web, radio, print, and large-scale advertisements to target this demographic specifically. This campaign aimed to spread the message that hospice care has been proven to strengthen family bonds and extend the life and quality standards of the black community in the DMV. Our team traveled to DC, recorded the interviews, shot the photography assets, and oversaw the editing stage. In post-production, our challenge was to pay keen attention to television and radio distribution requirements. We also needed to format photographs for bus and billboard ads correctly. 

Overall, our on-site production experience in interviewing, directing, talent coaching, and set design created a solid baseline for this project. Additionally, our editing expertise in video, photo, and audio engineering ensured that the final deliverables would reflect Capital Caring Health's initial production pitch. After launching, the advertising campaign was well received, generating a second, similar project for the DMV area.