Clarion Get Together Here
Motion Graphics Commercial
Get Together Here
At Clarion, guests come together. To capture this signature marketing statement, we produced an exciting, motion-driven video that reflects how Clarion is setting itself apart from other mid-scale hotels and emphasizes the brand's value to owners and stakeholders. The video was used as the opener for the Clarion brand session at the 2025 Choice Hotel Convention. Our challenge was to create a dynamic video that embodied the "get together" theme, featuring a concise, visually compelling style and an aspirational storytelling approach that subtly incorporated Clarion's unique tone of voice, design, visuals, and identity.
We developed a creative direction with the Choice midscale brand marketing team to represent the fast-paced demands of guests who are "coming together" at Clarion. The commercial approach followed four guests as they traveled for work and leisure. We designed a storyboard and script to construct the storyline. Every decision we made was considered in terms of branding, from specific shots and camera movements to hiring models who fit the Clarion guest target demographic. The footage showcased brand hallmarks and amenities that matter most to corporate clients, meeting planners, and groups.
Strategic text screens with catchy phrases and brand language were used as transitions to reflect the company culture and mood. The voice-over artist was selected based on her light, upbeat tone. Color was also a significant influence. Each text screen’s backdrop was a brand color, and the wardrobe played a subtle role in representing the brand. The video's slo-mo 60-frame movement follows a window-box style, featuring travel footage and images, paired with sound effects that keep the cuts interesting through quick cuts and seamless transitions. Specific shots included doors opening, luggage wheels in motion, and shoes walking. Split screens were used to illustrate the "getting together" theme. At the convention, the video was well received by the audience and used to explain why Choice is investing in the Clarion brand.
