Branded Video Assets

Comfort Inn sought to create a video series for the 2024 Choice Hotels Convention. This project restores confidence that Comfort will remain Choice's flagship brand worthy of future business investment. We delivered two video assets to support this message at the convention while showcasing the success and impact of the brand's new Rise and Shine prototype.

This project aimed to establish a sense of pride in the Comfort Inn brand. To achieve this, we strategized a pep rally theme alongside the Comfort brand team to celebrate the new prototype. Our first video concept featured Comfort Inn Bloomsburg, a hotel that has successfully incorporated the prototype. This video served as the opener for the presentation. Our goal for this video was to appeal to generational ownership levels within the Choice network, nodding to the importance of investing in the brand. We interviewed owner Bobby Patel, his wife Nallini, their son Shubham, and General Manager, Montana Jandrasitz. Our questions catered to the Comfort brand's commitment to operating families and their small businesses. Alongside the interviews, our crew captured interior and exterior hotel b-roll. We filmed the sunrise via drone to visually appeal to the Rise and Shine model.

The second video concept was a panel conversation between two Comfort Inn owners, Chirag Patel and Eric Simone. We first traveled to Simone's property in New Port Richey, FL. We recorded the panel conversation, hotel and staff b-roll, and drone footage in five hours. We then traveled to Jacksonville. The following day, we filmed b-roll and drone at Chirag's property. We gathered footage of the owners and their fathers at both locations, which was purposeful for the generation impact lens, similar to Bloomsburg's. We also shot a pep rally at all locations for use in the second video. To capture this creative direction, we designed and printed foam poster boards with branded colors for all three featured locations. To end the second video, we decided to feature Chirag's 2-year-old daughter at the pep rally, a nod to the future investment in the brand. The pep rally theme was carried throughout the videos and used during the brand session at the convention. Successfully, the video inserts received positive feedback from the attending audience. Overall, the project was a two-week turnaround from start to finish.