The PA Opioid Prevention Project is a statewide initiative to raise awareness about the opioid epidemic in Pennsylvania. Funded by the PA Commission on Crime and Delinquency, this campaign was specifically developed by the youth organization, The Advocacy Institute. The campaign intends to provide resources and preventative information for both teenagers and parents to help navigate and understand these serious dangers.
Working closely with the Advocacy Institute, we were able to write three commercials, design sets, hire talent and style wardrobes that were relatable to any teenager. The actors were positioned as independent thought leaders encouraging others to focus on their dreams and avoid the disease. Messages of leadership, decision making, and confidence are conveyed in a conversational and persuasive tone. #ItsYourMove is the central theme for the entire campaign, motivating others to be change agents in their communities. To learn more about the campaign visit PA Opioid Prevention.