The Lab partnered with the Four Seasons Philadelphia to create a four-week fitness masterclass series where luxury met fitness performance. Each session was led by trainers from The Lab and hosted at the Four Seasons Philadelphia's premier gym on the 57th floor. The classes delivered a curated fitness experience that aligned with the elevated standards of The Lab and the Four Seasons brand. We developed a 6 panel Instagram reel layout that matched The Lab's consistent branding to build anticipation and promote the masterclass series.
Learn more about The LabThe panel and story graphics we produced promoted each session and increased The Lab's presence in the luxury fitness space. The first post, a collaborative reel with Four Seasons Philadelphia, received over 13K views and strong engagement. The following four reels corresponded with each weekly session: arms, glutes, core, and legs, each featuring customized graphics and visuals focused on the targeted muscle groups. Each reel teased the upcoming class by showcasing key movements and included on-screen graphics to enhance clarity and viewer interest. The final post highlighted the luxury of the Four Seasons, capturing everything from the influencer entrance and ride in the glass elevator to the sky-high gym.
On set, we focused on capturing different angles, branded elements (like The Lab apparel and Four Seasons water bottles), and the high energy of the class experience. Smiling influencers, trainer-led instruction, and fast shots helped strengthen the campaign's lifestyle appeal. In post-production, we ensured the visuals felt elevated and energetic, capturing the essence of both brands.
