Clarion Pointe 2026

Lifestyle-Focused Branded Reel

Staying on Pointe

We produced a lifestyle-focused branded reel for Clarion Pointe’s presentation at the 2026 Choice Hotels convention. The visually driven piece brought the brand’s promise of affordable elevated essentials to life. Without interviews, we focused on frames and scenes that were designed to inspire current and prospective Clarion Pointe owners. The video followed a before-and-after arc, showing the property's conversion to Clarion Pointe and the resulting improvements in the guest experience. Our production goal was to use lifestyle vignettes to highlight the brand’s focal points, including contemporary design touches, curated local F&B, comfort, on-demand connectivity, and modern fitness essentials, capturing how these brand hallmarks attract price‑savvy guests. The tone for the video matched the brand aesthetic: modern, sharp, and aspirational. We used Clarion Pointe’s language, color palette, and graphics throughout the video.

Working alongside the Clarion Pointe brand team, we developed a storyboard during the strategy phase. We created scenes to really showcase the before-and-after moments, while still appealing to a tangible lifestyle experience. The featured property was located in Decatur, Alabama. Our crew sourced talent out of Nashville to fit the guest demographic. While on-site, we followed our storyboards, making sure to capture every scene. A careful approach to lighting, set design, camera framing, and movement was constantly considered. The "before" scenes showed the property during construction. The owner interacting with the construction worker, reviewing blueprints, and setting up the hotel were important to include so owners in the audience at the convention could picture themselves involved with a project at their property. "After" scenes specifically focused on the refreshed spaces, revealing a hotel where murals become room centerpieces and communal spaces feel social and energized.

Throughout the video, strategic messaging reinforced trust in Clarion Pointe’s flexible and focused conversion proposition, showing owners how the brand can elevate their investment and help them visualize what’s possible. The edit's flow highlighted the clarity and simplicity of the conversion path and spotlighted brand hallmarks such as breakfast, common areas, and hotel amenities. While editing, we used a soundtrack to pace the video and created transition screens to build anticipation for what will appear next in the frame. Overall, the video received positive feedback at the convention and is used for internal brand purposes.