Sleep Inn 2026
Convention Feature and Launch Video
Branded Storytelling Celebrating Resilience
We produced two personalized storytelling videos for the 2026 Choice Hotels convention highlighting the individuals who bring the Sleep Inn brand to life in their respective communities. To accomplish this narrative style, our approach for each video was rooted in a collaborative research phase with the Sleep Inn branding team. We focused on learning each property’s story and then tied them to the overall convention theme of brand potential and local connections.
The first video is about resilience and celebrates an emotional journey. The Savannah, TN Scenic Dreams new-construction prototype experienced a total-loss fire at the end of 2024. Tim Hunt and his team pivoted immediately to rebuild. This story echoes the strong partnership among owners and the brand development teams, from initial blueprints to opening day. During the strategy phase, we focused on the story arc. Working alongside the Sleep Inn brand team, we developed interview questions to inspire Sleep Inn owners and operators. The video aims to position the Sleep Inn brand as a safe, reliable, and rewarding investment, even when the unexpected happens. To bring this message to life, our creative direction weighed on the concept of birds in flight, weathering crosswinds, and still finding their way. Mirroring Sleep Inn’s nature-inspired design, the plot follows turbulence (setback), steady flight (rebuild), and landing (opening). Our crew flew to Tennessee and spent two days on the hotel’s construction site. While filming b-roll, we specifically looked for textures, colors, and bright frames to tie into the nature design and feature the new prototype. We used a drone to establish the location on the Tennessee River and build upon the in-flight theme. Shots of Tim, his staff, and the Sleep Inn brand leaders walking the site fostered a sense of multi-level collaboration, underscoring the importance of partnerships that lead to a successful opening day and a new opportunity for the surrounding community.
The second video features the Sleep Inn Lake George property in upstate New York. This story introduced the Morning Medley breakfast program, specifically highlighting the Local Favorites option. The refresh restores traditional staples, modernizes visuals, and enhances brand differentiation. This video showcases the Morning Medley breakfast program in action at Lake George. This video was positioned as a human‑centered story that shows how Local Favorites connect each hotel to its community, delivering a consistent, wellness‑forward breakfast experience while giving owners a low‑cost, meaningful way to surprise and delight guests. Our crew focused on close-up shots of branding and walkthroughs of the breakfast space to visually feature the new breakfast amenities and generate excitement among other owners and operators to implement the refresh at their properties. A trip to a local orchard in the Adirondacks made the story feel personalized for Lake George and carried the message that the Sleep Inn brand is connected to the community each property calls home.
