Quality Inn 2026
Branded Presentation Video
Delivering Value in A Changing Market
Quality Inn is a mid-scale brand that continues to deliver value in a changing market. In today’s competitive hospitality environment, owners need every differentiator to stand out , and modernizing and refreshing their property is an effective way to attract travelers and protect their investment. This year, we worked with the Quality Inn brand team to produce a feature video for the 2026 Choice convention.
During preproduction, we established the key messages. First, we needed to position Quality Inn as a trusted brand with a streamlined renovation process that makes upgrades easier and more cost-effective for owners and operators. This message was created using the property feature. The Quality Inn Sandersville, GA was a strategic decision because the owner recently went through a renovation and now has positive performance ratings. His experience during the hotel remodel and the guidance from Choice were reflected in his interview. The support interviews also spoke to the competitive advantage and the impact on a property's ratings when it refreshes its look to a modern one. This messaging is important for quality franchises and brand development teams. To bring in a personal storyline, we connected the owner’s investment in his property to a positive impact on his family and community's future.
Our crew traveled to Sandersville, GA to conduct interviews, collect b-roll, and capture photography assets. We created a bright set in the lobby to feel open and refreshing. We shot b-roll in slow motion, making sure to pick up design details and textures. Moments of the owner with his family and staff were also on our shot list. We filmed with a drone and drove through the town to get a unique local perspective and visually center the video at the property's location. Light frames and intentional shot selection were combined to create an inspirational video with strong brand messaging. We added the graphics card at the end to create a distinct outro with motion and brand language, calling out specific messaging around the brand’s promise of value and quality performance. The final window boxing grid used film stills and photos within the brand color palette to conclude the video.
